About us

We are the UK's leading specialist boxing equipment and fitness equipment supplier !


I started Serious Fitness in London in 2008 with an office in a residential property and a storage facility. With a passion for boxing I researched the most reputable manufacturer in the world that specialises in boxing equipment which also had a proven track record. We opted for the same supplier that Title boxing use as they are a leading supplier of boxing equipment and we hold there equipment in high regard in terms of quality and cost. A great decision as we now have one of the leading professional brands of boxing equipment on the market 'Serious Fitness' and arguably the largest range.

Having boxed as an amateur, coached as an Amateur coach and now a BBB of C Professional Boxing coach also served as a Royal Marine Commando, I am aware of what kit is needed for all levels of boxing and coaching and fitness. When you ask a question, me and my team will give you an honest educated answer and offer guidance on the product that is best suited to the task.

We strive to be the best on the market in terms of range, price and customer service, so if you see it cheaper call us and we will beat it !

We also design, plan and install gyms of any size and nature, please call to discuss your requirements !